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a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Ships’ Plans for HMS Enterprize. Read more
Building communities in and out of the store
WWII II Duce - metal figure pro painted Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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LOOK Pro-Built 1 9 scale Italeri BMW R750 w Sidecar How tech is evolving the customer experience at HSN, QVC and Zulily
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Terminator T-800 Endoskeleton Statue Model By HORIZON Built In 1993. (15 Inch) Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

Hasagawa HAE29 B-24J Liberator - 1 72 Scale Kit by Hasegawa May 8, 2019
Mobile hotels now checking in
PST 1 72 C-125M Neva-SC May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
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Eilean Donan Castle Aedes Ars Model Building Kit 1011 Scale 1 135 May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
HMS LION (700th Metal & Resin Kit)
April 29, 2019
Talbots modernizes planning processes
LOOK Meng Model A39 Tortoise Heavy Assault Tank 1 35 Model Kit
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Billing Boats - B 100 - U.S.Coast Guard 100 Model Boat Kit 1 40 Scale T48 Post Retail’s next generation of talent

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.