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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

Trumpeter 1 35 Russian BTR-60PA
Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Academy 1 35 Panzer IV Ausf.H Mid Version German Tank Model Kit Read more
Building communities in and out of the store
Hobbyboss 1 32 Spitfire Mk.Vb Trop Aircraft Model Kit Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Airfix 1 24 06407-5 ferrari boxer vintage model car kit box damage rare complete Loss Prevention
DURATRAX DTXC7473 UNIVERSAL DOGBONE AXLE (2) TQ Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
Italeri 1 24 Scania R620 V8 R Series Anthropologie model wearing bandana and colorful shirt
Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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MIN41001 - Miniart 1 35 - Fl 282 V-6 Kolibri Helicopter How tech is evolving the customer experience at HSN, QVC and Zulily
Easy Hover Revell Control Helicopter
NEW - Yoda Star Wars Scale 1 6 & 1 12 Plastic Model Kits Bandai Japan Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

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Mobile hotels now checking in
Meng Model 1 24 CS-003 Jeep Wrangler Rubicon 2-Door (10th Anniversary Edition) May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Andrea Miniatures Point Break Lady Surfer Wonderful World 54mm Unpainted Kit
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Trumpeter 01595 1 35 Russian BTR-80A APC May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
BANDAI 581044 MECHANIC COLLECTION RAIDEEN PLASTIC MODEL KIT
SMS002 The BUG RTH (redating Tool Head) Hold and Fold Workstation A woman interviews a man at the NRF Foundation Rise-Up event
 
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New Tamiya 1 20 Ferrari SF70H GP F1 Model Racing Car Kit

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.