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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
W Britains 08416 - Earl of Huntingdon Mounted Knights with lance NEW set of 3 Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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KING & COUNTRY US Army Tank Riders Set 2 DD229 Loss Prevention
KING AND COUNTRY French Voltigeur Trumpeter NA276 Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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KING AND COUNTRY WW2 German Take Some BBG040 How tech is evolving the customer experience at HSN, QVC and Zulily
KING AND COUNTRY Israeli Defence Force Radio Operator IDF006 IDF06
Britains Deetail British Napoleonic Infantry Full Set of 6....cat-no.7940 Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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WILLIAM BRITAIN LEAD BRITISH SOLDIERS SET FOUR MOUNTED LIFE GUARDS VINTAGE

NRF SmartBrief

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Latest from the blog

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
R E Y Soldiers by Bob Yeknik American Heavy Tank in sand colour no markings.
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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girls are walking with shopping bags outside
 

Read the latest from STORES Magazine

King & Country WSS137 - Discussing The War May 8, 2019
Mobile hotels now checking in
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Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
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BRITAINS 40320 QUEEN SALOTE WITH STATE LANDAU METAL TOY SOLDIER FIGURE SET May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
Britains BAT Gun Boxed Ex.Cond. Cat - no 9720
April 29, 2019
Talbots modernizes planning processes
F.G.TAYLOR & SON VINTAGE LEAD STREET FURNITURE TRAFFIC ISLAND AND LAMP POST
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Collection of 3 Britains Field Guns - Unboxed

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.