Wave Ferrari 512s 1970 Daytona 24 Hours
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a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

Merit International 1 24 WWI Spad S.XIII
Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
1 35 scale Built and Painted AEC DORCHESTER WWII Vehicle Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Polar Lights 1 350 Klingon K't'inga Class Battle Cruiser IKS Amar Star Trek Kit Loss Prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Tamiya 1 350 IJN Light Cruiser Mikuma with Eduard upgrades How tech is evolving the customer experience at HSN, QVC and Zulily
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

Occre San Juan, Felucca 1 70 Scale - Ideal Beginners Model Boat Kit May 8, 2019
Mobile hotels now checking in
Trumpeter 1 16 - T-34 85 Model 1944 Factory No 174 - T3485 Tank Plastic Kit May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Hobbyzone Small Table Work Bench (Benchtop Organizer Workbench) New Wm1
Painted Wing Spitfire Mk XIV 1.2M - Z-EFL8602 May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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Porsche 911 Build Your Own Working Engine Flat-Six Boxer Motorised Engine Model

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.