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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Hasegawa 1 72 F-117A Nighthawk Desert Storm Plastic Model Kit NEW from Japan Read more
Building communities in and out of the store
Legend 1 16 D16007 U.S. Navy SEAL SCAR Mk.20 Sniper Throwing and M18 Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Figure-rise Standard Dragon Ball LEGENDARY SUPER SAIYAN BROLY Model Kit NEW Loss Prevention
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Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Hobbyboss 80349 1 48 Australian F-111C Pig How tech is evolving the customer experience at HSN, QVC and Zulily
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Bronco 1 35 CB35074 17 Pdr Self-Propelled Gun Archer Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Latest from the blog

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
VINTAGE MPC 1704 DONNIE ALLISON PUROLATOR MERCURY 25 Model Car Mountain Read more
Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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Nuts Planet 1 12 B035 Onibi Where retailers are investing in 2019
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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girls are walking with shopping bags outside
 

Read the latest from STORES Magazine

Nuts Planet 1 24 T75018 The Axecutioner May 8, 2019
Mobile hotels now checking in
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Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
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Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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Bandai MG 1 100 MG-083 MSZ-006 Z Gundam Ver.2.0 A woman interviews a man at the NRF Foundation Rise-Up event
 
LAFERRARI 1 24 Kit TAM24333 New Retail’s next generation of talent
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.