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a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors

NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
Meng Model 1 35 - Leopard 2 A7german Main Battle Tank - 135 German Ts027 A7 2a7 Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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GO VIDEO Revell Quadcopter Loss Prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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AVIATION 1 48 SCALE GERMAN PFALZ D-3 1 48 SCALE AURORA MODE KIT (BY) How tech is evolving the customer experience at HSN, QVC and Zulily
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Airfix A14101 Agusta Westland Merlin HC3 Helicopter 1 48 Scale Kit Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Latest from the blog

Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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BRONCO 1 350 NB5024 USS NEW YORK LPD-21 PLASTIC MODEL KIT Addison Bay DC pop-up store
CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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Drummer Kit Mechanical model kit made of natural wood with Momentum Battery Kit Where retailers are investing in 2019
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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girls are walking with shopping bags outside

Read the latest from STORES Magazine

RP Toolz Rivets Maker Punch and Die Tool set May 8, 2019
Mobile hotels now checking in
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Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Micro Steam Engine Boiler Water Pump Piston-type Manually Mini Hydraulic Pump
Armored Core 1 72 NX-16 Omer Project Magnus May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
New Revell 05159 1 200 Russian Barque KRUZENSHTERN Model Kit
April 29, 2019
Talbots modernizes planning processes
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Nissan Skyline Hakosuka Works 1 24 ( Aoshima ) Retail’s next generation of talent
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.