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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
VITESSE 34510. RILEY KESTREL IN ARIANCA BEIGE SANDY BEIGE. 1 43 SCALE. MIB Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Dinky 253 Daimler Ambulance very near mint boxed Loss Prevention
Corgi Fairground Attract. CC10705 Scammell Highwayman Ballast & Caravan Harris's Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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DINKY 617 VW KDF AND 50mm GUN Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

Matchbox Collectibles Arazona Highway Patrol 1966 May 8, 2019
Mobile hotels now checking in
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Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
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DINKY TOY 107 SUNBEAM ALPINE NEW WINDOW GLASS USED CONDITION VINTAGE C THE PICS
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Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
MINICHAMPS Porsche 911 GT3 R Prospeed
April 29, 2019
Talbots modernizes planning processes
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Spark 1 43 Scale S3072 - F1 Lotus Renault E21 nd US GP 2013 A woman interviews a man at the NRF Foundation Rise-Up event
 
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.