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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
DIECAST MASTERS 85557 1 50 SCALE CAT 906M WHEELED LOADER Read more
Building communities in and out of the store
Chevrolet Blown Hot Rod Engine, Motor Model 1 6 Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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1 18 Ford Mustang V8 Coupe Classic 1965 Rare Loss Prevention
Corgi cc 12911 Knight of Old 50th Anniversary Limited Edition Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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3.7v Storage Battery - Siku How tech is evolving the customer experience at HSN, QVC and Zulily
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Bruder John Deere 6920 Tractor With Trailer 1 16 Scale Model Age 3+ Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Latest from the blog

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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Schabak - Model - BMW 850 I - Ovp - 1 24 (3.div-3) Where retailers are investing in 2019
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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1 43 1962 Chrysler S Series Valiant (Leaf Green) Trax TR36
girls are walking with shopping bags outside
 

Read the latest from STORES Magazine

Model Car 1 43 Ga 3 -taxi 3110 Wolga Russia Neuwertig Boxed, Unused, Top May 8, 2019
Mobile hotels now checking in
Ford C-Max Compact 2010 Red Minichamps 1 43 400089000 Model Diecast May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
1 18 Jaguar Mark II Saloon Brooklands Green 3.8 Litre Rare 1959
1 43 IXO Kyosho Honda Civic LX EG9 1993 Die Cast Model
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Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.