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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

RIO RI4245 BUGATTI 41 ROYALE 1927 GREEN 1 43 MODELLINO DIE CAST MODEL
Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
ART MODEL AM0154 FERRARI 275 P N.20 WINNER LM 1964 GUICHET-V 1 43 MODEL Read more
Building communities in and out of the store
TROFEU TF1728 BMW 2002Ti N.64 DNF 24 H SPA 1971 H.BEIN-B. HENNE 1 43 DIE CAST Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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RIO RI4177 ALFA ROMEO P 3 N.4 MONZA 1934 A.VARZI 1 43 MODEL DIE CAST MODEL Loss Prevention
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Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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TROFEU TF1627 AUDI QUATTRO N.2 RETIRED RALLY BANDAMA 1983 L.LAMPI-O.HARSCH 1 43 How tech is evolving the customer experience at HSN, QVC and Zulily
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DRAGON D6721 PAK'R 38 5 cm AUF FGST. PZ. KPFW. II (SF) KIT 1 35 MODEL MODEL Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

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Latest from the blog

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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Spark Porsche 911 (991) Turbo S 1 18 Limited Edition Dealer Edition Where retailers are investing in 2019
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

Dinky Toys Renault R16, grey, very good condition, made in France, no box May 8, 2019
Mobile hotels now checking in
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Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
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Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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Morgan 3 wheeler 1934 dicast scale display model WITH FIGURES A woman interviews a man at the NRF Foundation Rise-Up event
 
Minichamps Makoto Tamada Tech 3 Yamaha Team MotoGP 2007 'BRAND NEW' Retail’s next generation of talent
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.