Duo Vtech Kidizoom Camera bluee New Digital 2 Kids Lenses Zoom Colour Gift
Wooden Montessori Sandpaper Alphabets Card Letter A-Z a-z Kids Education Toy


a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors

NRF’s podcast: Retail Gets Real

Brand New Kids VTech Feed Me Dino
Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
VTech Baby Sleepy Bear Sweet Dreams Magical Light Projector Will Lull Baby_NEW Read more
Building communities in and out of the store
Star Wars FFGSWE04 Roleplaying Dice Edge of the Empire RPG Dice Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
Read more
Green Science Water Filter Science Kit - 4m Clean Loss Prevention
Wooden Montessori Mathematics Material - Addition & Subtraction Strip Board Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
Read more
Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
Read more
R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
Read more
Portable Wooden Hand Percussion Fish Pattern Ocean Wave Sound Bead Drum How tech is evolving the customer experience at HSN, QVC and Zulily
12V Rain Detector Sensor Relay Module, Pre-Assembled
Wikki Stix - Wikki Stix Big Count Box Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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Elego UNO Project Complete Starter Kit for Arduino R3 Mega2560 Nano with Tutoria

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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VTech DigiArt Colour by Lights

Latest from the blog

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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A-Z Sand Alphabets Card+0-9 Number Board for Montessori Early Developing Toy Let’s taco ‘bout trade on Cinco de Mayo
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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New Circuit Scribe Ultra Kit CS-KIT-ULTRA
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

Mobile hotels now checking in
Wooden Figures Animals - 16 Different Figurines - Div. Sizes May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Autism Educational Toys Wooden Abacus Educational Toy Maths Colour Recognition
Wild Life - Dinghy With Ranger - Schleich Free Shipping May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
Solar Car by Thames & Kosmos expriment kit 5 in 1
April 29, 2019
Talbots modernizes planning processes
Smart Kids Six Super Spelling Rules Board Games
Kid Biological Science Kits Toy Microscope 30pcs Set w Storage Box 100-1200X A woman interviews a man at the NRF Foundation Rise-Up event
LED Flashing Erasable Illuminated Light Up Writing Board Sensory for Autism,ADHD Retail’s next generation of talent
ROADMASTER Educational LARGE ROADWAY SET Multi Activity Zebra Crossing Road NEW

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.