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a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
8 Note Diatonic Metal Bell colorful Handbell Hand Percussion Bells Kit P0N1 Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Beautiful Fabric Giant World Map with 184 Detachable Pcs Fun Interactive Resourc Loss Prevention
Velleman EDU06 Oscilloscope Tutor Board Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
Read more
R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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VTech Toot Toot Bundle Animals Safari, Drivers Repair Centre, Press & Go Deluxe How tech is evolving the customer experience at HSN, QVC and Zulily
Tobbie The 6 Legged Robot Buildable STEM Science Experiment Kit [Ages 8+]
6SCFM2 Snap Circuits Fm Radio Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Latest from the blog

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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VTech Kidizoom DX Smart Watch - Pink Pedometer Photo Games Video & More Let’s taco ‘bout trade on Cinco de Mayo
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
VTech Toot-Toot Drivers Cargo Plane Read more
Addison Bay experiments with pop-ups to grow its customer base
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Weird Science 'Wild Weather Wonder' Experiment Kit Ideal Xmas Gift For Kids 8+ Addison Bay DC pop-up store
CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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USB Experiment Interface Board Kit Where retailers are investing in 2019
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

Lab Science Learning Kits DIY Air Engine Car Experiment Kids Educational Toy May 8, 2019
Mobile hotels now checking in
1-10 colorful Beads Cubes for Montessori Early Learning Educational Math Toy May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Monkey Musical learning Table Activity Table with Piano,Animals, Lights, Music
Globus Plantarium Super Grow the Plant with DIY GEL Educational kit for kids May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
Parallax Boe-Bot Robot Kit USB 28832 - Build Your Own Rolling Robot - Stem Edu.
April 29, 2019
Talbots modernizes planning processes
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DynaSun TWMP0406 Telescope and Microscope 900x Set with Tripod & Accessories Retail’s next generation of talent
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.