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a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Taf Toys Car Seat Toddler Baby Toy with Mirror Vehicle Activity Fun Play 11555 Read more
Building communities in and out of the store
Heaven Sends Tall Snowman in Furry Jumper Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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My Little Pony Princess Land Girl's Collection Playset Figures & Accessories Loss Prevention
21 x PERSONALISED FUN FACE MASKS - STAG HEN PARTY - SEND US YOUR PIC - FREE P&P Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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62 x PERSONALISED FUN FACE MASKS - STAG HEN PARTY - SEND US YOUR PIC - FREE P&P How tech is evolving the customer experience at HSN, QVC and Zulily
DC Core Batman 10.7 High Figure DC Collectibles Jim Fletcher
KIDS INCLUSIVE FUN PLAY ITEM GIANT COLOURFUL AIR FILLED FLOATING MOON SHAPED TOY Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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Boxset of White Lunartik ZX Teas 'Super Infused Flavours' Vinyl

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Latest from the blog

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Protecting consumer privacy is a job for Congress, not the states
Piecemeal legislative approach from states is full of flaws and unintended consequences.
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Kids Army Camouflage Assault Vest - Fits Ages 5-14 Let’s taco ‘bout trade on Cinco de Mayo
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
Traditional Garden Games Giant Ludo Classic Board Game And Is Great For Family
Party Bag Fillers - Girls Jelly Bracelets with Butterflys x 240 Addison Bay DC pop-up store
CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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Show And Tile - BRAND NEW Where retailers are investing in 2019
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

Darkest Night - Miniature Set - BRAND NEW
Drawing Without Dignity Base Game - BRAND NEW
girls are walking with shopping bags outside

Read the latest from STORES Magazine

Bobblehead Rosie The Riveter - BRAND NEW May 8, 2019
Mobile hotels now checking in
JJRC H30WH Altitude Hold HD Camera RC Quadcopter Drone With 0.3MP Camera May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Ceaco Thomas Kinkade Inspirations - Dogwood Chapel Puzzle. Huge Saving
Air Hogs Hyper Drift Drone Indoor RC 2.4GHz 2in1 Land & Air Stunts Racing
100% New F196 720P Wifi FPV Gesture Shot RC Selfie Drone Quadcopter X4N0 May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
HLJ IQ Test Toys Mind Game Brain Teaser Metal Wire Puzzles, Set Of 10
April 29, 2019
Talbots modernizes planning processes
CARRERA RC Mario Mini Quadcopter 2.4Ghz Ready to Run 503024
RIPMAX - 4-IN-1 CONTROL UNIT (2.4GHz) - NEW A woman interviews a man at the NRF Foundation Rise-Up event
Syma X5SW- 2.4GHz 6 Axis 4CH RTF WiFi FPV Real-Time RC Quadcopter Camera Retail’s next generation of talent
Tamco TAE003 EV.03 3.5 Channel Infrared Onboard Camera Model Helicopter New Boxd

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.